Applies to: Auria · Last updated: September 16, 2026
Early Days ("we," "us," or "our") operates the Auria mobile application (the "App"). This Privacy Policy explains what information we collect, how we use it, and your rights in relation to it.
1. Information We Collect
We may collect the following types of information:
Account information — name and email address when you create an account.
Usage data — how you interact with the App (screens visited, features used, session duration) to help us improve the experience.
Device information — device type, operating system version, and unique device identifiers.
Crash reports — diagnostic data sent automatically when the App encounters an error.
Photos and derived facial signals — optionally, if you choose to take a photo for a reading. See §4 below for full details.
We do not collect sensitive personal information beyond what is necessary to operate the App.
2. How We Use Your Information
To provide, maintain, and improve the App.
To respond to your questions and support requests.
To send you important notices about the App (e.g., updates, policy changes).
To detect and prevent fraud, abuse, or security incidents.
We do not sell your personal information to third parties.
3. Data Sharing
We may share your information with:
Service providers — trusted third-party companies that help us operate the App (e.g., cloud hosting, analytics), bound by confidentiality obligations.
Legal authorities — when required by law or to protect our legal rights.
Business transfers — in connection with a merger, acquisition, or sale of assets, with notice provided to you.
4. Photos and Face Data
When you use Auria to generate a reading, you may choose to take a photo of yourself (or, for a compatibility reading, of you and another person together). This is optional — you can decline and still receive a reading based on touch-interaction data alone.
What we collect from your photo
The photo itself (a still image containing your face).
Signals derived from the photo on your device, including brightness, color saturation, sharpness, and facial signals such as smile intensity, eye openness, and head position. These derived signals are calculated using Apple's on-device Vision framework and never leave your device as raw biometric data.
How your photo is used
The photo and the derived signals above are used to generate your personalized reading.
Before your photo is used this way, the App asks for your explicit permission and explains that it will be sent to our AI provider. You can change this choice at any time in Profile settings.
Sharing with a third party
If you allow it, a downscaled copy of your photo is sent to Anthropic, PBC ("Anthropic"), the provider of the Claude AI model we use to generate readings, via Anthropic's commercial API.
We do not share your photo with any other third party, and we do not use it for advertising, marketing, or any purpose unrelated to generating your reading.
Storage and retention
Auria does not store your photo on our servers or in our database. The photo is used only for the single request that generates your reading, then discarded from our systems.
The photo may remain temporarily in the App's memory during your current session (for example, to show it to you on the results screen) but is not written to persistent app storage or synced to your account.
By Anthropic's own policy, the prompt and photo we send are not retained after the request completes and are not used to train Anthropic's models without our express permission (which we have not given). The one exception is if Anthropic's automated safety systems flag a request, in which case Anthropic may retain it for up to 2 years. (Source: Anthropic, "API and data retention," platform.claude.com/docs/en/manage-claude/api-and-data-retention.)
Deletion
Because we do not store your photo, there is nothing on our end for you to request deletion of. If you'd like to revoke permission for future photos to be analyzed by AI, you can do so at any time in Profile settings.
5. Data Retention
We retain your information for as long as your account is active or as needed to provide the App. You may request deletion of your account and associated data at any time by contacting us.
6. Your Rights
Depending on your location, you may have the right to access, correct, or delete your personal data, and to object to or restrict certain processing. To exercise these rights, contact us at the address below.
7. Children's Privacy
The App is not directed to children under 13 (or the applicable age in your jurisdiction). We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will delete it promptly.
8. Security
We use industry-standard measures to protect your information. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy in the App or by email. Continued use of the App after changes take effect constitutes acceptance of the updated policy.
10. Contact
If you have questions about this Privacy Policy, please contact us at: Early Days
Los Angeles, CA privacy@earlydays.la